Linking effectively

Created: 2015-01-03

Contents

• Hyperlinking effectiely

Hyperlinking effectiely

Some places to look:

• http://www.catie.ca/sites/default/files/hyperlinking-04.pdf (seems decent if basic)
• http://www.digitalbusiness.gov.au/creating-your-website/creating-and-organising-content/using-hyperlinks-effectively/ (see the section near the bottom; seems to be overlap with the first link, but also has new info?)

Things to talk about:

• linking in PDFs versus HTML
• relative vs absolute links
• include examples
• linking in e.g. plaintext email, where only exposed links are possible
• URL shorteners?
• long exposed links appear poorly on mobile browsers
• when to use linking style like (1, 2, 3) or (here, here, and here) or (more) (GiveWell does the third.)
• internal vs external links
• email obfuscation in links? (what pandoc does)
• referrer masking
• when to use footnotes, when to use links, when to use parentheses
• From LW boring advice: “Never post a web link that requires a reader to click on it to find out if they want to click on it.”

Tags: content creation, writing.

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